After 16 years, the business revealed last month that it would be leaving Victoria Square, which debuted in 2008 as the first Apple shop on the island of Ireland.

During months of covert renovations as part of the new shopping development The Keep, the new store at 3 Corn Market opened its doors today. H&M also moved from Victoria Square to the area.

Hundreds of visitors flocked to the shop to check out the new area devoted to Apple's Vision Pro, a mixed-reality headset that went on sale in the UK in July, according to photos taken during the opening.



Additionally, the new shop features a double counter Genius Bar for tech support and help with Apple products, as well as one-on-one headset demos.

In contrast to their former Belfast location's white appearance, it has redesigned "avenues" to better showcase Apple's products, facilitate wheelchair access, and have a wooden tone.

Customers may enjoy enlarged aided listening systems, improved visual and auditory clarity, and a range of table and seating heights.

More than 90 individuals work at the shop, including poets, musicians, vocalists, audio engineers, and fine artists.

Apple's newest goods, such as the iPhone 16 and iPhone 16 Pro, Apple AirPods 4, and the new Apple Watch Series 10, are on show in the new site.