Following a recent ownership change, the local pizza brand The Pizza Co. announced a significant investment of £550,000, signalling the beginning of an ambitious expansion strategy for the company, which already runs six locations in Greater Belfast and employs 200 committed employees.

Aspect Media, a Belfast creative agency, completely rebranded all six of the stores in Greater Belfast, and installed cutting-edge technology like touchscreen self-service tills, real-time driver tracking, and a new point of sale system.

The new management team is made up of Matt McGrath, Conall Humston, and Matthew Stevenson, who was previously the manager of the Botanic outlet.

Director Matthew Stevenson said: “Purchasing the brand with Conall and Matt is hugely exciting. I previously worked for The Pizza Co. at its Botanic Avenue store, so I know the business well.

“We have made significant investments in all areas, and we’re buzzing to open the next chapter in The Pizza Co. story, with a fresh identity that encapsulates our new approach to the exciting journey ahead of us.

“As three long-time friends with 50 years of combined industry experience, we are ideally placed to take The Pizza Co. to the next level. We recently opened our newest store in Lisburn and have exciting plans in place for further expansion of the brand across Northern Ireland.”

“We are already seeing the benefits of our new technology which has led to quicker delivery times and happier customers. Last week alone, we delivered 82% of our orders within 30 minutes,” adds Matthew.

Committed to helping the communities around its restaurants, The Pizza Co. presently sponsors local GAA, basketball, and soccer teams in addition to donating meal coupons worth £2,400 weekly to schools, youth organisations, and sports teams.

Matthews concluded: “This level of engagement is an integral aspect to our projected growth and expansion where we can share our success with customers.”