The famous low-calorie cola drink now has the Fifty Shades of Grey actor as its face. The Sun claims that the actor has already filmed his ad campaign at an outdoor pool in London, taking Kate Moss' position.

This implies that the Holywood actor will soon appear as the drink's face in TV commercials.

The publication claims that the 42-year-old actor, who also played in the BBC drama The Fall, is making "millions" from the contract.

According to a person who spoke with the publication, Jamie just shot a major Diet Coke commercial at a south London lido.

"This is going to be huge, and Coca-Cola has invested a significant amount of money on it."

"Jamie’s deal is worth millions and they think it’s going to pay dividends with giving fans a bit of nostalgia."

"As well as a TV advert with Jamie, there will be a massive push on billboards and social media."