The Dublin office will host SHEIN’s strategic IT hub for EMEA and will function as the heart of SHEIN’s operations in the region.

The opening ceremony of the new HQ was attended by Minister for Enterprise, Trade and Employment, Simon Coveney, where he met with SHEIN’s Global Head of Government Relations, Leonard Lin, and other company leaders to discuss SHEIN’s strategy in Ireland.

This included discussing the growth of SHEIN’s workforce in Dublin, to fill roles in data analytics, security engineering, finance management, and legal, as well as expanding SHEIN's graduate program in Ireland.

The company is aiming to fill 30 key roles in the new Ireland office by end of this year.

“It is a vote of confidence that another global leader has chosen Ireland to launch their EMEA HQ and highlights that we have the environment to attract FDI companies to our shores,” said Minister Coveney.