Game Changer seeks to bring about positive behavioural change across society by challenging the social and cultural conventions that support sexual exploitation and gender-based violence through the influence of gaelic games.
Over the next three years, a number of initiatives involving gaelic games will be carried out by the collaboration between Ruhama, the GAA, and White Ribbon Ireland, which is backed by the LGFA and Camogie Association.
Initiatives will include promoting actions that uphold the principles of respect and gender equality and create a "sense of place" for women and girls as well as confidence and opportunity.
Additionally, it will seek to combat the cultural norms of sexual violence, which include the dissemination of pornography, the misuse of private images, and sexual exploitation.
In order to prevent gender-based violence in society, the research will also examine how to motivate boys and men to actively participate in allyship.
Along with promoting awareness of the negative effects and repercussions of human trafficking for sexual exploitation, the project will also aim to assist in confronting and disclosing abusive behaviours.
On the first day of the yearly 16 Days of Activism against Gender-Based Violence, the first phase of Game Changer was unveiled.
There will be a campaign specifically for the Gaelic games that will encourage women in society to be free from fear of violence and harassment based on their gender.