Following the multi-year license agreement between BSI Apparel and parent company Marquee Brands, the UK brand will be making a comeback to the UK high street with the opening of a 1,314 square foot store.

The brand's eighth outlet location in the UK, the new location will include the Signature and B by Ben Sherman lines in addition to a capsule collection based on the outfits worn by the official Team GB during the Olympics.

When the new store opens this month, it will provide six new employment to the local economy.

The Boulevard now has Ben Sherman, the newest store to join Under Armour, Jack Wills, DoubleTwo, GUESS, and Crew Clothing.

Lotus Property, with joint agents Johnstone Property Consultants and KLM Real Estate, is the owner of The Boulevard.

"Ben Sherman is a terrific addition to The Boulevard's retail portfolio and plugs in nicely with our consumer demographic,” said Paul McCann, asset manager at Lotus Property. The menswear and sports categories routinely perform well at the scheme. Ben Sherman is being welcomed to The Boulevard with much excitement.

Earlier this summer, The Boulevard also revealed a £9 million renovation of the project, which would see Hollywood Bowl open in 2026 along with a complimentary hospitality space designed to accommodate new restaurant businesses.