‘Nike Live’ is designed to serve all members and connect the fitness community to the city, with a rich programme of in-store experiences and tailored offerings. The new Nike Live store in Dundrum will offer a curated assortment of sport performance apparel, footwear, and accessories.

Connor Owens, Managing Director of Asset Management (Ireland & Scotland) at Hammerson, the co-owners and asset managers of Dundrum Town Centre, said:

“This new Nike store marks the continuation of Hammerson’s delivery of world-class experiential concepts for our shoppers in Dundrum.

“Nike is the leading brand worldwide in athletic footwear and apparel, and this concept will offer an interactive, customised retail offering to customers hungry for quality sportswear.

“Athleisure is a top-performing category across our portfolio, so we’re excited to see how our customers respond to this innovative new concept.”

The sportswear giant is the latest new arrival at the shopping centre, following the likes of Lush and Brown Thomas.