The Purple Flag project is primarily driven by Dublin Town, which described the award as a "morale-boosting vote of confidence".

Dublin Town CEO Richard Guiney stated, "Dublin City centre at night has received justified criticism, but it is addressing its challenges systematically."

"Securing the Purple Flag award for 2025 is evidence of the strength of city partnership and our determination to regain public support and engagement in the city, particularly after dark," he stated.

Since 2013, Dublin City Centre has maintained its Purple Flag designation continuously. The UK-based Association of Town and City Management oversees the Purple Flag, an international accreditation for superiority in the management of the evening and nighttime economies.


Following a biannually repeated site visit and an independent external assessment, it is awarded.

An Garda Síochána, Fáilte Ireland, Dublin Town, and Dublin City Council are partners in the Dublin Purple Flag initiative.

"Combined with the expected recommendations of the Taoiseach’s Dublin City Centre Task Force, a platform can be built to deliver an experience for all in the city both day and night," said Guiney.

"Dubliners aspire to reclaim their city because they love it." We're committed to making this happen." With 2,500 members, Dublin Town is a voice for companies in the city centre.